AI is rapidly redefining how content is conceived, produced and experienced across film, TV and media. This course, grounded in the work of Adrian Johnson, Adjunct Professor at INSEAD and founder of the AI-driven education platform Qinect, examines how leaders can use data-driven decision-making, automation and predictive analytics to enhance creativity, streamline operations and strengthen strategic judgement.

Through real cases from film, television and streaming, participants explore how AI is reshaping commissioning, audience prediction, budgeting, workflows and distribution, and take part in an immersive simulation set inside a fast-growing production company undergoing a full AI transformation.

The course develops three core learning objectives. First, to understand how data-driven insights are reshaping development, commissioning, audience prediction and project selection. Second, to explore how automation enhances creative pipelines, from pre-production to distribution, and what new capabilities are required from leaders managing hybrid human-AI processes. Third, to apply predictive analytics for forecasting demand, optimising budgets and navigating uncertainty in rapidly shifting media markets. Across all modules, the focus is on how leaders must evolve: from intuition-led decision makers to adaptive, analytically fluent and technologically confident orchestrators of creative and operational excellence.

Program

• Introductions
• Introduction to Leadership in the age of AI
• The three areas of AI-Transformation: data-driven decision-making, automation, and predictive analytics
• Breakout team activity (applying the frameworks)
• Practical tools for Leders in the AI-driven organisation
• Breakout team activity (applying the tools)
• Introducation to the simulation case
• Team activity – simulation “AI transformation at Dig Films”
• Simulation feedback and debrief
• Workshop wrap-up and key takeaways

Who should attend this course?

This programme is designed for executives, producers, creators and managers working in film, television, streaming, digital media and entertainment technology. It is equally relevant for those in adjacent creative industries navigating similar disruption. Whether already experimenting with AI or seeking a strategic introduction, you will gain practical tools, frameworks and leadership capabilities to drive innovation and competitive advantage in the age of intelligent media.

Application process

Sign up through Billetto no later than January 30, 2026.