Mastering AI for European Film Professionals
The Mastering AI for European Film Professionals program is tailored for industry professionals eager to master the integration of artificial intelligence (AI) in the audiovisual industry. It is an intensive executive training initiative spanning over nine months.
Led by industry expert Sten Saluveer, this five-module course aims to equip participants with the skills and knowledge necessary to navigate and innovate in a rapidly evolving technological landscape.
The National Film School of Denmark, Filmforward, Industry@Tallinn & Baltic Event, and The Norwegian Film School present Mastering AI for European Film Professionals.
Through a string of comprehensive modules, participants will explore the impact of AI on creative storytelling, iterative learning, practical applications of AI tools, and strategic network development that enhances international and interdisciplinary knowledge sharing.
The program balances concentrated on-site modules with flexible online engagement and mentorship, the program ultimately enhances the participants ability to leverage AI as a creative and productive tool in filmmaking.
Online Q&A session with Ene Katrine Rasmussen and Sten Saluveer
On February 10 at 12:00 p.m. (CET), we will be hosting an online webinar where you can ask course providers any questions you may have.
Register here
Structure of the Mastering AI for European Film Professionals programme:
Module 1: AI Foundations & Change Management
Dates:
April 10-12, 2026
Location/Format:
Onsite - Copenhagen, Denmark (The National Film School of Denmark)
Goal:
To establish a common understanding of the AI landscape, its implications for the European AV sector, and the principles of managing the organisational and personal change AI necessitates.
Key Topics & Activities:
- Day 1: Program introduction; Deep dive into the Global/EU AI Value Chain; Participant project/challenge introductions; Visit to local AI ecosystem player for real-world context; Networking dinner.
- Day 2: Workshop on Principles of Change Management in AI context, addressing resistance, fostering adoption, leadership strategies.
- Day 3: Session on "The Big Picture: Industry Transformation"; Participant team workshops focusing on applying change management concepts to their contexts; Feedback discussions.
Module 2: Mastering Power Prompting & Creative Applications: Short Film Production
Dates:
May 29-31, 2026
Location/Format:
Online
Goal:
To equip participants with practical skills in utilizing Generative AI tools effectively and ethically across the AV creative workflow, focusing on prompt engineering and application in short-form content creation.
Key Topics & Activities:
Daily (Fri-Sun): Optional Morning Yoga for wellbeing & mental health.
- Day 1: Understanding Generative AI basics; Workshop on Advanced Prompting Techniques for Film Production.
- Day 2: AI in Writing & Screenplay Development; AI in Production & Post-Production Workflows.
- Day 3: Participant team workshops; applying prompting techniques to develop concepts for AI-assisted short films; Presentation of concepts.
Module 3: Ethics and Legal Perspectives
Dates:
June 12-14, 2026
Location/Format:
Online
Goal:
To provide a thorough understanding of the critical ethical considerations and the evolving European legal framework (especially the EU AI Act) surrounding AI use in the creative industries.
Key Topics & Activities:
Daily (Fri-Sun): Optional Morning Yoga.
- Day 1: Deep dive into AI Ethics in Creative Industries; Case studies on Managing Synthetic AI Sound & Licensing.
- Day 2: Analysis of the Legal Framework & Copyright Considerations; Workshop on Data Licensing Models within a European Ethical AI Framework.
- Day 3: Case Study on Data Privacy & Responsible AI Use in a film project context; Participant team workshops applying ethical/legal frameworks to scenarios.
Module 4: Business Applications and Development for Ethical AI in Europe
Dates:
September 10-13, 2026
Location/Format:
Onsite - Amsterdam, Netherlands,(FilmForward)
Goal:
To explore strategic business applications of AI, focusing on innovation, efficiency, new business models, and marketing within the European context, while showcasing ethical AI talent and implementation strategies.
Key Topics & Activities:
- Day 1: Workshop on Business Model Innovation for Audiovisual with AI, featuring case studies; Visit to local AI studios for practical insights; Participant feedback session.
- Day 2: Session on AI Implementation Strategies for Businesses; European AI Artist showcase; Workshop on AI-driven Marketing for Film & Content.
- Day 3: Participant team workshops focusing on developing AI-driven business concepts or implementation plans for their projects.
Module 5: Sustainability, Sales and Marketing & Final Presentations
Dates:
November 16-18, 2026
Location/Format:
Onsite - Tallinn, Estonia (Integrated with Industry@Tallinn & Baltic Event)
Goal:
To integrate AI considerations into financing, marketing, and sustainability practices, culminating in the presentation of participant projects to industry professionals and a final reflection.
Key Topics & Activities:
- Day 1: Session on Financing & Benchmarking using AI & Data-Driven Tools; Workshop on advanced AI Marketing Strategies for the AV sector.
- Day 2: Workshop on Utilizing AI for Industry Greening & Sustainability; Final project preparation and rehearsals.
- Day 3: Final Project Presentations to mentors and invited industry guests from I@T&BE; Graduation Ceremony.
- Day 4: Final Feedback and Reflection Session; Graduation Lunch; Opportunity to attend PÖFF Closing Gala featuring AI talent showcase.
What will you learn?
Basic AI literacy & comprehension
Pragmatic EU sector & profession-specific AI workflows
Understanding Ethics copyright & IP
Developing AI-driven Business models
Facilitating knowledge sharing & organization AI change
Who should attend?
This course is ideal for validated European audiovisual professionals (producers, directors, writers, DOPs, distributors, exhibitors, financiers, executives, heads of department, technology & VFX leads, policymakers, educators) with a minimum of five years of proven industry experience. The program seeks individuals in positions to influence strategic decision-making and implement learned practices within their organisations or projects.
Application process:
Applications and CV should be made by filling out this application form
The application deadline is 18/02/2026, with selections based on experience and motivation.
The participation fee for Mastering AI for European Film Professionals is EUR 2,500 for the full nine-month program. The fee covers all five modules, teaching and professional mentoring with international instructors, course materials, access to selected tools and industry events, as well as catering on teaching days. Please note that travel and accommodation costs are not included in the price.
We strongly encourage all potential candidates to apply for Continuous Training Funding Measures through their respective national film institutes as these may further support participation costs.
Up to six scholarships are available to help cover the participation fee. Scholarships are available to eligible applicants with documented financial barriers, a strong professional profile, or a background from underrepresented or economically disadvantaged European film markets. Please follow the instructions in the application form.
Provided by:
Collaborators:
For further information, contact:
